Below you'll find a list of all posts that have been categorized as “Your Business”
I worry when I hear about friends or family entering into a networking marketing scheme. At a personal level, I worry about the implications this has on our relationship and professionally, it bothers me because of how little rational thought has usually been given to the “business opportunity”. There are common themes in most, if not all, network marketing (multi-level …
The Irresistible Offer is about “creating an itch that the buyer has to scratch” The official definition is: ….. an identity building offer central to a product or service where the believable return on investment is communicated so clearly and efficiently that it’s immediately apparent you’d have to be a fool to pass it up. Creating this offer is what …
I have been researching the internet marketing space for a little while and as a result have got myself onto more mailing lists than I care for. Yes, time I started following tip #4 from my Time Management Post! I thought I would share some of the most annoying ones that I’ve come across so far. The Persistent Upsell “Would you …
What can you do when you have two people who can’t get along at work? Left unattended, productivity suffers and morale goes downhill. You could engage consultants and mediators to assist depending on how bad the situation is but if you think you can tackle this yourself and want a head start, here’s an easy guide to conducting a mediation …
So, what is a “workplace psychopath”? Believe it or not, this is not merely a derogatory term used to describe someone you don’t like at work. It is in fact a label used to describe a destructive personality type that occurs in the workplace. Common characteristics include manipulation and victimisation, and not surprisingly, not much good comes from having one in …
Are you working too many hours in your business because your business won’t run without you? Did you start your business so that you could be free of a boss? Are you able to transition from being a great “technician” (a person who is really good at their trade) to a great business owner? What are the downfalls of most …
What is your niche? And why do many marketing experts recommend that tighter niches are better niches? If you think of your niche as the net that you use to catch fish in the sea, this might give you some idea. Many people mistakenly believe that if they cast a very wide net, they will catch more fish. Unfortunately, wide …
How do you manage your staff? Do you only feel comfortable and in control when you are very involved? Do you think that it is sometimes faster and easier for you to do the job so you take over? Do you delegate to your staff or do your staff delegate to you? This book is a great read and will …
“It can’t be done” Full stop. How many times have you heard this statement? It is potentially the most disempowering set of words that anyone could utter worsened only by “I can’t do it” which is self-defeating. This is a mindset that can be changed with practice. Try redeeming these terrible phrases with the words “but”. For example: “It can’t be done …
When is a financial problem a marketing problem and a marketing problem a financial one? Quite often in a small business, they are so intertwined that it’s difficult to extricate one from the other. This is the conundrum – which do we address first? Neither. In this situation, the “picture” has to be taken apart and completely reconstructed. Inevitably, the situation has arisen from poor foundations …
