I was recently a customer of two salesmen. I was so amazed by the differences that I thought the experience would be worth sharing, as there is a lesson here for those in retail businesses. Salesman #1 I entered the shop with the intention to buy. I had already shopped around and had been there before. After a few questions …
The Irresistible Offer (Book review)
The Irresistible Offer is about “creating an itch that the buyer has to scratch” The official definition is: ….. an identity building offer central to a product or service where the believable return on investment is communicated so clearly and efficiently that it’s immediately apparent you’d have to be a fool to pass it up. Creating this offer is what …