When you read the title of this article, are you thinking….. “Reward – what’s that?” or “Reward – when would I fit that in?” or “I’ve got more important things to worry about than to think about rewards!” Being constantly weighed down by the day-to-day grind sometimes means that the last thing we think about is rewarding ourselves. If you …
What is the problem?
When is a financial problem a marketing problem and a marketing problem a financial one? Quite often in a small business, they are so intertwined that it’s difficult to extricate one from the other. This is the conundrum – which do we address first? Neither. In this situation, the “picture” has to be taken apart and completely reconstructed. Inevitably, the situation has arisen from poor foundations …