What is your niche? And why do many marketing experts recommend that tighter niches are better niches? If you think of your niche as the net that you use to catch fish in the sea, this might give you some idea. Many people mistakenly believe that if they cast a very wide net, they will catch more fish. Unfortunately, wide nets also have big holes and may end up not catching any fish at all.
One of the best examples that I’ve heard used to illustrate this concept is as follows:
Imagine this scenario. A group of people have just had a meal and you ask them the following question:
“Who would like some food?”
Do you think you will have any takers? Quite unlikely. Having just had a meal, most wouldn’t be thinking about more food. If you now try this question:
“Who would like some dessert?”
Now, you may have some interest as people think about making room for dessert. What do you think would happen if you had tried this question instead:
“Who would like some chocolate cherry torte?”
Put yourself in this scenario. Unless you happen to dislike chocolate, which question would have created the most interest for you? This is what tightening your niche is about.