How to build a strong organisational culture

“Organisational culture is not the exclusive domain of larger organisations. Culture is something that all businesses, small, medium or large should strive to get right. – Coach Mi” The following is a guest post by Sean Conrad of Halogen Software. Building a strong organisational culture is important for many reasons. Your organisational culture helps you establish your brand. It also helps to …

One page business plan

No matter how much I recommend it, I get that for some, it feels like doing a business plan is just too much effort.  If you fall into this category, the one-page business plan may be a stop-gap solution to consider. Vision and Values Whatever you do, don’t skim through your vision and values.  These are the life force behind …

What is the price of authenticity in marketing?

Quite a few marketing messages have been crossing my desk lately and they have been making me quite uncomfortable.  Most have been like the following in some shape or form: Double your practice in 90 days! From $xx to 6 figures in 90 days! Very catchy.  Very persuasive.  Elicits an emotional response.  I get how powerful these messages are.  After …

Why are you making it so hard for me to comment?

Dear Blogger I think you would agree that getting comments on your blog posts, especially genuine, insightful ones, is sometimes quite challenging.  As a fellow blogger, I try where possible to actively support my peers by commenting where I can.  There’s such a vast amount of wonderful information available that it’s never difficult to find something to read, but finding …

Network marketing – a refreshing look

I admit I’m not a great fan of network marketing.  It’s one of those things that usually leaves a bitter taste in my mouth because it has tainted many of my friendships.  However, I recently had a refreshing experience that I thought worthy of sharing. I met a woman passionate about the product she was promoting.  Burdened by a long …

Strengths Weaknesses Opportunities Threats

What the…. SWOT?

I thought most people had come across this term and understood that it was a natural part of a business planning process.  Apparently not.  I remember a jaw-dropping incident when a fellow CEO dismissed the necessity for a SWOT in his business plan. I was completely taken aback that a business plan could actually be done without one!  It’s much like …

Top 10 tax tips for Small Business

It’s getting round to tax time again and with a lot of information floating around, I thought it opportune to collate what I thought were the top 10 tax tips for 2012.   These tips have been selected with the small business in mind and as such may not include some obvious tips for individuals. Instant Asset Write Off What …

Is your business invisible?

In this time and age, it’s hard to imagine a business that is invisible online, yet I keep stumbling on them.  With large numbers searching online now, even just to look up a phone number and address, it’s almost ludicrous to not be able to find a business online. I happened to be in this exact situation a few days …