What is inbox fatigue? Email marketing is still the cornerstone of any digital strategy. Your email goes straight into a recipient’s inbox and you get to communicate directly with them. Or, do you? Look at your inbox and do a tally of how many emails you actually open, and how many you actually read. Yes, your own inbox. I use …
Business etiquette tip – Don’t spam your networking contacts!
It seems ridiculous that such an obvious statement needs to be made, but I’ve written about this before – that it’s poor business etiquette to spam someone you’ve met networking. No matter how you sugar-coat it, adding someone to your list without their permission is spamming (see definition on the right). Handing over my business card when I first meet a …
