The choice of an appropriate business name is one of most important decisions a new business owner will have to make. Choosing what we think is the perfect name only to find out that someone got there first can be heartbreaking. I know, having been through this process with a number of clients. Then the iterations happen. How can we …
What’s in a name?
If you are about to embark on a new business, getting a business name is probably at the top of the to-do list since it’s the first of many other steps – logo, business stationery, website domain name etc. Unless you have a generous marketing budget at your disposal, it would be wise to choose a name that is easy …