If your business seems to have lost a bit of spark, it may be time for you to reconnect with your business. Re-visit your vision. If you have never articulated or documented your vision, now is the time to start.
Think about why you started your business. What did you imagine it would be like? What was its connection with your life? If you didn’t have to worry about how to get there and you dared to dream, what would your business look like? Answering some of these questions will help you articulate your vision.
If you had already documented your vision, perhaps as part of a business planning process, it could be time to review your vision. Does it need updating? Is your business markedly different to how you had imagined it would be? If so, why?
Take some space and time out of the mundane day-to-day tasks and consider your vision. If you do this exercise properly, you will be surprised at how much more connected you feel at the end of it. Use this as a start to re-examine other parts of your business. Start with a business plan if you don’t already have one. See article Why bother with a business plan?.
If the exercise frustrates you, it is a clear sign that you have disconnected from your business. A business coach or mentor would be invaluable in getting you and your business back on track.