What is the problem?

When is a financial problem a marketing problem and a marketing problem a financial one? Quite often in a small business, they are so intertwined that it’s difficult to extricate one from the other. This is the conundrum – which do we address first? Neither.  In this situation, the “picture” has to be taken apart and completely reconstructed. Inevitably, the situation has arisen from poor foundations …

Reconnect with your business

If your business seems to have lost a bit of spark, it may be time for you to reconnect with your business. Re-visit your vision. If you have never articulated or documented your vision, now is the time to start. Think about why you started your business.  What did you imagine it would be like?  What was its connection with your life?  If …

Why bother with a business plan?

Does it really matter? Don’t many businesses survive without one anyway? “Survive” is probably the key word in this discussion. If that’s all you want to do, sure, you probably won’t need a business plan. What’s the big deal anyway?  The “deal” gets bigger the more you want to achieve out of your business.  In simplest terms, a business plan is a road map which …