I’m confused. What’s the difference between a blog and my newsletter?
Newsletters are easier to understand. They are digital versions of paper newsletters that we have all received at one time or another. Although blogs have been around for some time, many business owners still have trouble getting their heads around how and why. This post is about “why”.
3 reasons why you should blog
#1 – Search Engines
Search engines like blogs because they like fresh information. When a blog is part of your website, it means your website is regularly updated.
Blog posts (think articles) help you focus on specific topics (think keywords) that help people find you. A blog post with great information on one topic is a lot more likely to be found than a homepage loaded with multiple keywords.
Blog posts also create a digital footprint and remain on the web as long as your site is still live. Newsletters have a useful life that is limited to what a recipient does with it.
#2 – Credibility
Blogs are an opportunity for you to showcase your talents in a less confronting way than an ad. It helps establish your credibility in your area of expertise.
#3 – Generosity
And, my personal favourite, blogs are an opportunity for you to be generous and to generate goodwill.
Is a newsletter redundant?
These points do not mean that a newsletter is redundant. Far from it, as both are important in a marketing strategy, just in different ways. When you are crafting your strategy, consider this:-
Blogs provide information when people are looking for information, whereas a newsletter is pushing information whether the recipient wants it or not, adding to email noise. If your newsletter starts to get annoying, you risk getting tagged as spam. On the other hand, your newsletter arrives in a person’s inbox and prompts them to read your content while left to their own devices, they may forget to read your blog. So the trick is getting the balance right.
- How Blogging and Email Work Together to Grow Your Business (business2community.com)
- To Blog or Not to Blog… (fntaphoenix.wordpress.com)