One page business plan

No matter how much I recommend it, I get that for some, it feels like doing a business plan is just too much effort.  If you fall into this category, the one-page business plan may be a stop-gap solution to consider. Vision and Values Whatever you do, don’t skim through your vision and values.  These are the life force behind …

Breastfeeding and the working woman

I’m off my usual topics today, and am writing about breastfeeding and work.  I’m past breastfeeding now.  My kids are much older and I had forgotten how passionate I used to get when the topic came up in conversation. It came up today, in conversation with a client who commented about how pleased she was to be able to breastfeed …

“At least I tried…”

Even if I fail, at least I tried. Do you think this statement is ok, or even a positive one? I have grave issues with it.  I really don’t like it because to me, it’s a sign of someone who is already preparing for failure. Do not try, just do.  The result is either as expected, less than expected, or …

What is the price of authenticity in marketing?

Quite a few marketing messages have been crossing my desk lately and they have been making me quite uncomfortable.  Most have been like the following in some shape or form: Double your practice in 90 days! From $xx to 6 figures in 90 days! Very catchy.  Very persuasive.  Elicits an emotional response.  I get how powerful these messages are.  After …

Why are you making it so hard for me to comment?

Dear Blogger I think you would agree that getting comments on your blog posts, especially genuine, insightful ones, is sometimes quite challenging.  As a fellow blogger, I try where possible to actively support my peers by commenting where I can.  There’s such a vast amount of wonderful information available that it’s never difficult to find something to read, but finding …

Network marketing – a refreshing look

I admit I’m not a great fan of network marketing.  It’s one of those things that usually leaves a bitter taste in my mouth because it has tainted many of my friendships.  However, I recently had a refreshing experience that I thought worthy of sharing. I met a woman passionate about the product she was promoting.  Burdened by a long …

Strengths Weaknesses Opportunities Threats

What the…. SWOT?

I thought most people had come across this term and understood that it was a natural part of a business planning process.  Apparently not.  I remember a jaw-dropping incident when a fellow CEO dismissed the necessity for a SWOT in his business plan. I was completely taken aback that a business plan could actually be done without one!  It’s much like …