Marketing and advertising results

Are you advertising your “tools” instead of a “solution”?

If you saw a plumber advertise in the following way, you’d probably think it was a joke. “I have the latest xyz spanner which can tighten your nuts and bolts with 30% greater efficiency”  And sadly it’s not a joke.  Many businesses advertise like this, especially therapists and health practitioners.  The assumption is that your audience knows what your tools …