Networking

Networking for introverts

Introverts are people who draw energy from the inner world, a world of ideas, pictures and memories.  If you are an introvert, you would probably relate to most of the statements below: Being an introvert does not in any way mean that you are shy, socially inept and any other negative stereotypes that are commonly used.  There are many myths …

Marketing and advertising results

Are you advertising your “tools” instead of a “solution”?

If you saw a plumber advertise in the following way, you’d probably think it was a joke. “I have the latest xyz spanner which can tighten your nuts and bolts with 30% greater efficiency”  And sadly it’s not a joke.  Many businesses advertise like this, especially therapists and health practitioners.  The assumption is that your audience knows what your tools …

Use my name, please!

Consider what happens when you hear someone use your name.  If you are within earshot, your ears prick up.  Whether you intend to or not, you start to pay attention. So when you send emails to your customers or prospects, use their name if you want them to pause before hitting “spam” or “delete”.  Using a person’s name implies that …

Core values in your business

Having core values that are clearly articulated sometimes means making difficult choices.  It is about taking a stand and having conviction.  When questioned about their core values, many people have difficulty responding.  They either can’t pinpoint them or produce generic answers that are “nice” words and ones often used for the purpose of developing “core values”.  But words mean different …

Hiring staff – Are you judging a book by its cover?

How important are qualifications (degrees, diplomas, certifications etc.) when it comes to hiring people? The perfect package is of course the person with the right qualifications, experience and values, but rarely is it so straight forward.  Resumes tell part of a story, a polished, sugar-coated version and it’s up to you, the interviewer, to wade through the sparkles and glitter …