Self Matters

Are you living a life that has been determined by other people’s expectations?  Do you feel unfulfilled and know that something is missing?  Perhaps it is because you are not living an authentic life.  This book by “Dr Phil” addresses these issues and provides some practical steps on how analyse the critical decisions, people and events that have contributed to …

small business book

The E-Myth

Are you working too many hours in your business because your business won’t run without you?  Did you start your business so that you could be free of a boss?  Are you able to transition from being a great “technician” (a person who is really good at their trade) to a great business owner? What are the downfalls of most …

MBTI at work

Type Talk at Work

Have you ever wondered why some people have work habits that completely annoy you?  Are you an organised person who can’t understand how anyone could wait until the last minute to complete a project?  Do you find that you love having abstract, conceptual discussions which other people don’t seem to understand?  Or, are you the reverse? This book explains how …

Is your niche catching fish?

What is your niche?  And why do many marketing experts recommend that tighter niches are better niches?  If  you think of your niche as the net that you use to catch fish in the sea, this might give you some idea.  Many people mistakenly believe that if they cast a very wide net, they will catch more fish.  Unfortunately, wide …

It can’t be done

“It can’t be done”  Full stop.  How many times have you heard this statement?  It is potentially the most disempowering set of words that anyone could utter worsened only by “I can’t do it” which is self-defeating.   This is a mindset that can be changed with practice.  Try redeeming these terrible phrases with the words “but”. For example: “It can’t be done …

What is the problem?

When is a financial problem a marketing problem and a marketing problem a financial one? Quite often in a small business, they are so intertwined that it’s difficult to extricate one from the other. This is the conundrum – which do we address first? Neither.  In this situation, the “picture” has to be taken apart and completely reconstructed. Inevitably, the situation has arisen from poor foundations …

Reconnect with your business

If your business seems to have lost a bit of spark, it may be time for you to reconnect with your business. Re-visit your vision. If you have never articulated or documented your vision, now is the time to start. Think about why you started your business.  What did you imagine it would be like?  What was its connection with your life?  If …